Home textiles & bedding
Bella Coterie
3.5脳 year-over-year net revenue, profitably.
The same month one year apart, $42K became $148K. The best month in company history, and durable rather than a spike.
Fractional growth lead 路 performance director
Most DTC brands don't have a traffic problem.They have a systems problem.
Nine years and $50M of managed spend building the economics, the creative pipeline and the decision rules that make paid media repeatable.
$50M+
Managed paid spend
27
Operators built 路 5 countries
$1M+/mo
At a nine-figure D2C brand
Now reading 路 the position
Valencia 路 CET 路 remote
Brands I've run spend for
The work
Money talks.
Every figure below comes off the brand's own reporting, not a platform dashboard. Bar lengths are proportional to the numbers beside them.
01 The same month, one year apartNet sales 路 roughly 3.5脳 May to May Q2 2026: planned against landedA 79% beat on the quarter 02 Beauty & skincare
Naked & Thriving
Scaled spend 5脳 in six months and the return went up.
Most founders stop scaling the moment the return looks good. This one did the opposite, and the target was hit inside 45 days.
Monthly ad spend, scaled 5脳Six months 路 the part most founders never do And the return went up while it happenedReturn on ad spend, across the same window 03 Fly fishing & outdoor gear
Pescador on the Fly
6脳 revenue in two years, and still climbing.
They did $100,071 in 2024 running it alone. 2026 had already beaten all of 2025 by mid-July, and average order value was the lever that did it.
The year they ran it alone, and the two sinceRevenue 路 Google Analytics 路 2026 through 13 July The average order, more than doubledThe lever that did the work 04 Consumer tech & lifestyle
Twelve South
The dashboard and the store disagreed. The store was right.
Reconciling the platform against Shopify over the same five weeks exposed an attribution gap. Once the account was read correctly, we scaled it instead of cutting it.
The same five weeks, counted twice4 May to 7 June 2026 路 an attribution gap Once it was scaled instead of cut +35%
Lift in blended ROAS in the first month
Also on the book
Conversion rate up 30%, then scaled 3脳
Good Ranchers 路 Direct-to-consumer meat
$0 to $40K+ per month in six months
Calliope Golf 路 Women's golf apparel
ROAS climbed 5脳 after finding their winner product
Montelle 路 Lingerie & intimates
148% more revenue in a quarter
Better Way Health 路 Health & supplements
Who you'd be hiring
You're not hiring an agency. You're hiring me.
Nine years in performance marketing, nearly all of it on the operator side of the table. I built a D2C performance agency from zero to 27 people across five countries and still own the P&L, which means I have had to answer for the growth number rather than the media plan.
- $50M+ in managed paid spend across Meta and Google
- $1M+ a month at Trafilea, work featured in Adweek and on Fox News
- Fractional CMO and head of growth for D2C brands in the book today
- Valencia, Spain 路 CET 路 fully remote, used to it
Receipts
Clients do the talking.
11 recommendations and client messages, unedited.
- JeffFounder, Pescador on the Fly
Best month of the year at $67.5k / 164 orders.
Client message, May 2026
- Joey MarkoyaCo-founder, Neuflora
His skills have delivered measurable value, but what I appreciate most is his positive attitude.
Written testimonial, 2026
- Mar铆a Victoria Le贸nGrowth Marketing Lead, Naked & Thriving
A key role in the exponential growth of startups and expanding small businesses.
LinkedIn recommendation
- Adam HayimCMO at Spiraledge
They came on board during Q4, a high-stakes time to start, and immediately delivered results.
LinkedIn recommendation
- Sarah LevingerFounder, Tether Insights
One of the smartest growth teams I've had the pleasure of working with.
LinkedIn recommendation
- Gabrielle RichardsBrand Director at Shapermint
The kings of growth. Passion, purpose, creativity in a nutshell.
LinkedIn recommendation
- Carlos CorralesCMO at Alpha Lion
A constant drive to learn and improve. They never settle.
LinkedIn recommendation
- Nebojsa KnezevicHead of Product at Hunch
Scaling marketing spend in a highly efficient and ROAS-positive way.
LinkedIn recommendation
- Natalia BenitesFractional CMO 路 $50M+ ad spend
Never just about vanity metrics.
LinkedIn recommendation
- Mateo Rodriguez SedanoCreative Strategy & Video
I've seen their results and they are outstanding.
LinkedIn recommendation
- Emiliano PotignanoLead Growth Engineer
The secret weapon to drive growth and profit for your company.
LinkedIn recommendation
Ways to work together
Three ways in.
Month to month. No lock-in, and you keep the ad account either way.
Consultation
A working session on one specific problem. Account teardown, spend plan, or a hiring call you want a second read on.
$200per hour
- Live account review
- Written recommendation after
- No retainer, no commitment
Most common
Fractional strategy
I own the growth number. Spend plan, account structure, allocation, and the reporting that settles arguments before they start.
$5,000per month, from
- Media strategy and budget allocation
- MER and contribution-margin reporting
- Direct line and weekly working sessions
Fractional creative lead
I own the creative pipeline. Persona and angle matrix, testing cadence, and the grading that kills losers before they cost you a month.
$5,000per month, from
- Persona 脳 angle testing engine
- Briefs and grading on a cadence
- Creator and UGC direction
The newsletter
One essay, when it is worth sending.
Systems, teardowns, and the arithmetic behind decisions I actually made with real money.